Services for Corporations

In today’s marketplace, it is expected that a corporation meets the bottom line AND performs as a good corporate citizen. The tough decisions are:

• What social issues should you support?
• What social issues will satisfy the target market?
• What charities will make a strong alliance?
• What initiatives should you develop that will do the most good for the company as well as the nonprofit?
• Do those initiatives involve employees as volunteers, incorporating social messages in advertising, or altering business practices?
• How do you implement a successful program?
• How do you communicate your alliance?

Jean Ann French is able to develop alliances and partnerships across cultural and organizational boundaries. With fifteen years of experience in the corporate sector and ten extremely successful years in the nonprofit world, Ms. French has a unique blend of skills and abilities to bring together alliances between corporations and nonprofits.

Together we can create the collaborative solutions to meet the needs of your organization AND benefit a deserving nonprofit organization.

CSR Assessment:

• Orchestrate focus groups for all stakeholders
  - Shareholders
  - Employees
  - Customers
  - Non-customers or prospective customers
  
• Analyze information from focus groups
• Market assessment of likely nonprofit organizations

Strategic Thinking:

• Select a cause that ‘fits’ your target markets
• Differentiate your message from your competition
• Develop your understanding of selling a 'cause'
• Timing and implementation strategies

Communications:

• Broadcast media advertising
  - Creation of commercials
  - Co-op ads with nonprofit alliance
  
• Development of print collateral
• Distribution of CSR program to employees
• Website
• Training DVDs and manuals

Other Services:

• Teambuilding
• Leadership
• Fundraising
• Presentations
• Event Planning