Alliances Developed: Case Study 3

Bellevue Home Show

Problem Defined

• Habitat for Humanity East King County needed a community venue without spending significant money to increase public awareness of the program
• The Bellevue Home Show needed a nonprofit organization to include in its marketing plan to demonstrate Corporate Social Responsibility

Alliances Identified

• The Bellevue Home Show
• Habitat for Humanity East King County

Solution Outlined

• Habitat for Humanity would occupy a booth space during the home show and distribute information and answer questions
• Habitat for Humanity volunteers, board members, staff, and Habitat homeowners staffed the booth
• Habitat members performed miscellaneous tasks at the Home Show over the years such as, hosting seminars about home improvements, drawings, silent auction, etc.
• The Bellevue Home Show featured Habitat in its advertising and promotions

Results Specified

• The Bellevue Home Show gained recognition in the community for its affiliation with Habitat
• Habitat secured home building related sponsorship such as gutters and roofing