CSR Promotions, Public Relations, and Advertising

Social Response Network is designed to meet a corporations needs for CSR promotions, public relations, and advertising the activities and outcomes of a CSR program.

Promotions (Cause Promotions) usually focus on the following communication objectives:

• Building awareness and concern about a cause by presenting motivating statistics, facts, and real stories about those who have been helped or by presenting educational information
• Persuading people to find out more about the cause by visiting a special web site or by requesting an information brochure
• Persuading people to donate their time to help those in need
• Persuading people to donate money that will benefit a cause ($5 gift card at the grocery store check out line)
• Persuading people to donate non-monetary resources, such as unwanted cell phones and used clothing

Public Relations and Social Response Network

When a company decides to initiate a partnership or a specific CSR practice, it is important to blaze the trail with public relations communications. This may include focus meetings with stockholders, consumers, and employees. For a short term need of six months, contracting Social Response Network is an economically sound strategy as opposed to creating a department or adding a full time salaried employee.

Advertising the Corporation's CSR Activities

Social Response Network is partnered with Dynamic Results Media, a broadcast advertising agency with over 30 years of documented success. Production, actors, scripts, musical logos, broadcast scheduling, and electronic communications are offered by Dynamic Results Media.