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Welcome to
Social Response Network
… over 100 successful alliances formed
Social Response Network creates alliances between corporations and nonprofit organizations for the purpose of establishing and enhancing Corporate Social Responsibility Programs. Jean Ann French, MBA and Principal of this one-of-a-kind marketing and consulting organization is uniquely qualified to bring together corporate and nonprofit sectors with ‘fit’ and to market those alliances. With over 25 years of marketing, management, and nonprofit experience, Jean Ann has literally put together over one hundred successful alliances.
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Corporate Alliances with Nonprofits is the
New Differentiator for Consumers!
In the ‘old days’, price was the chief qualifier when making a purchase. Then, after cheap imported products were of no value, quality became the deciding factor for purchases. The competition heated up and price and quality were seen as nearly equal, so customer service moved to the forefront as the primary reason for choosing one company over another.
Now, the savvy consumer wants to know with whom the corporation is aligned. Today’s consumer will choose the company that has an alliance with their favorite ‘cause’, meaning a nonprofit organization. It behooves the corporation to find a good fit with their product, target market, and nonprofit ‘cause’ organization. Corporate Social Responsibility (CSR) is no longer an option . . .
CSR is what makes A Difference! |